| 000 | 00924nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1654604 | ||
| 008 | 090618s1998 njua b 001 0 eng d | ||
| 010 | _a 97036484 | ||
| 020 | _a0023051620 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aBagozzi, Richard P. | |
| 245 | 0 | 0 |
_aMarketing management / _cRichard P. Bagozzi ... [et al.]. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_axxii, 718 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aRosa, Jose Antonio | |
| 700 | 1 | _aCelly, Kirti Sawhney | |
| 700 | 1 | _aCoronel, Francisco | |
| 999 |
_c1770 _d1770 |
||
| 952 |
_w2009-06-29 _p3010014733 _r2010-09-29 _40 _00 _bBRACUL _m8 _10 _o658.8 MAR _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _s2010-09-29 _l2 _aBRACUL |
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