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| 008 | 090618s2006 nyua b 001 0 eng d | ||
| 010 | _a 2005054965 | ||
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| 040 |
_aDLC _cDLC _dDLC |
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_a658.8 _222 |
| 100 | 1 | _aBlythe, Jim. | |
| 245 | 1 | 0 |
_aEssentials of marketing communications / _cJim Blythe. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bFT/Prentice Hall, _c2006. |
||
| 300 |
_axii, 332 p. : _bill. ; _c25 cm. |
||
| 500 | _aRev. ed. of: Essentials of marketing. 2nd ed. 2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 999 |
_c1775 _d1775 |
||
| 952 |
_w2009-06-29 _p3010015834 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8 BLY _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
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