| 000 | 01082nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 12302577 | ||
| 008 | 090618s2002 maua b 001 0 eng d | ||
| 010 | _a 2001030192 | ||
| 020 | _a0072315237 (alk. paper) | ||
| 020 | _a0072472952 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 0 | 0 |
_aMarketing management : _ba strategic, decision-making approach / _cHarper W. Boyd, Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxi, 594 p. : _bill. ; _c26 cm. + _e1 computer optical disc (4 3/4 in.) |
||
| 490 | 1 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aMullins, John | |
| 700 | 1 | _aLarreche, Jean-Claude | |
| 999 |
_c1776 _d1776 |
||
| 952 |
_w2009-06-29 _p3010014731 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8 BOY _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
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