| 000 | 01125nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 12825699 | ||
| 008 | 090618s2003 nyua b 001 0 eng d | ||
| 010 | _a 2002026490 | ||
| 020 | _a007139656X | ||
| 020 | _a0070598371 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aDeBonis, J. Nicholas. | |
| 245 | 1 | 0 |
_aValue-based marketing for bottom-line success : _b5 steps to creating customer value / _cJ. Nicholas De Bonis, Eric Balinski & Phil Allen. |
| 260 |
_aNew York ; _aNew Delhi : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_axix, 244 p. : _bill. ; _c25 cm. |
||
| 500 | _a" American marketing association." | ||
| 504 | _aIncludes bibliographical references (p. 231-233) and index. | ||
| 650 | 0 | _aConsumer satisfaction. | |
| 650 | 0 |
_aCustomer services _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aBalinski, Eric W. | |
| 700 | 1 |
_aAllen, Phil, _d1953- |
|
| 999 |
_c1778 _d1778 |
||
| 952 |
_w2009-06-29 _p3010013323 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8 DEB 2004 _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
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