000			01296nam a2200277 a 4500
001			13479935
008			090618s2004 enka b 001 0 eng d
010			_a 2004002449
020			_a0749441801
020			_a0749443197
040			_aDLC _cDLC _dDLC
082	0	0	_a658.8/3 _222
100	1		_aHague, Paul N.
245	1	0	_aMarket research in practice : _ba guide to the basics / _cPaul Hague, Nick Hague & Carol-Ann Morgan.
260			_aLondon ; _aSterling, VA : _bKogan Page, _c2004.
300			_axii, 244 p. : _bill. ; _c24 cm.
490	1		_aMarket research in practice series
504			_aIncludes bibliographical references (p. 221-235) and index.
505	0		_aIntroduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
650		0	_aMarketing research.
700	1		_aHague, Nick, _d1974-
700	1		_aMorgan, Carol-Ann, _d1958-
999			_c1782 _d1782
952			_w2009-06-29 _p3010015265 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8/3 HAG _d2009-06-29 _t1 _70 _2ddc _yBK _aBRACUL