| 000 | 00949nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 12431980 | ||
| 008 | 090619s2002 nyua b 001 0 eng d | ||
| 010 | _a 2001026850 | ||
| 020 | _a047141235X (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 |
_aKumar, V., _d1957- |
|
| 245 | 1 | 0 |
_aEssentials of marketing research / _cV. Kumar, David A. Aaker, George S. Day. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _cc2002. |
||
| 300 |
_axix, 553 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aLC copy lacks CD. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aAaker, David A. | |
| 700 | 1 | _aDay, George S. | |
| 999 |
_c1783 _d1783 |
||
| 952 |
_w2009-06-29 _p3010015630 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8/3 KUM 2002 _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||