| 000 | 01092nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 690294 | ||
| 008 | 090621s1997 ilua b 001 0 eng d | ||
| 010 | _a 96021378 | ||
| 020 | _a0256189684 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _220 |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _cc1997. |
||
| 300 |
_axxxii, 736 p. : _bcol. ill. ; _c29 cm. |
||
| 490 | 1 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 674-695) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBerkowitz, Eric N. | |
| 700 | 1 | _aHartley,Steven W. | |
| 700 | 1 | _aRudelius,William. | |
| 999 |
_c1847 _d1847 |
||
| 952 |
_w2009-06-29 _p3010007705 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8 MAR 1997 _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
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| 952 |
_w2010-04-06 _p3010011796 _r2011-09-18 _40 _00 _bBRACUL _m1 _10 _o658.8 MAR 1997 _d2010-04-06 _t2 _70 _cGEN _2ddc _yBK _s2011-08-07 _l3 _aBRACUL |
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