| 000 | 00828nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 1777969 | ||
| 008 | 090621s1981 ilua b 001 0 eng d | ||
| 010 | _a 77088299 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. |
| 250 | _a7th ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1981. |
||
| 300 |
_axix, 367 p. : _bill. ; _c24 cm. |
||
| 500 | _aLearning aid | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 999 |
_c1849 _d1849 |
||
| 952 |
_w2009-06-29 _p3010002627 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8 MCC _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||