| 000 | 01039nam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c190 _d190 |
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| 001 | 9203 | ||
| 003 | BD-DhAAL | ||
| 008 | 090408s2003 mauab b 001 0 eng d | ||
| 010 | _a 2002016549 | ||
| 020 | _a0072466650 (student : alk. paper) | ||
| 020 | _a0071151613 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
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| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2003 |
| 082 | 0 | 0 |
_a658.802 _221 |
| 100 | 1 |
_aCravens, David W. _921052 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _aSeventh edition | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2003. |
||
| 300 |
_axviii, 843 pages : _billustrations, maps ; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index.. | ||
| 650 | 0 |
_aMarketing _xDecision making. _921053 |
|
| 650 | 0 |
_aMarketing _xManagement. _921054 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _921055 |
|
| 700 | 1 |
_aPiercy, Nigel. _921056 |
|
| 852 |
_aAyesha Abed Library _cGeneral Stacks |
||
| 942 |
_2ddc _cBK |
||