000 01487nam a2200325 a 4500
999 _c191
_d191
001 9230
003 BD-DhAAL
008 090408s2000 ii ab b 000 0 eng d
010 _a 96076948
020 _a039578574X
020 _a8185502617
040 _aDLC
_cDLC
_dBD-DhAAL
082 0 0 _a658.8
_221
100 1 _aPride, William M.
_941421
245 1 0 _aMarketing :
_bconcepts and strategies /
_cWilliam M. Pride, O.C. Ferrell.
250 _aTenth edition (Indian)
260 _aAIPD :
_bIndia,
_c2000.
300 _axxxii, 666 pages :
_bcolor illustrations, color maps ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_941422
700 1 _aFerrell, O. C.
_941423
700 1 _aPiercy, Nigel.
_941424
852 _aAyesha Abed Livrary
_cGeneral Stacks
942 _2ddc
_cBK