000 00654nam a2200241 a 4500
999 _c194
_d194
001 11612
003 BD-DhAAL
008 090415s2000 nyua 001 0 eng d
010 _a 2004042209
020 _a9971512939
040 _aDLC
_cDLC
_dDLC
_dBD-DhAAL
082 0 0 _a658.8
_222
100 1 _aAaker, David A.
_921062
245 1 0 _aStrategic marketing management /
_cDavid A. Aaker.
250 _aFifth edition
260 _aHoboken, NJ :
_bJohn Wiley,
_cc2005.
300 _axii, 356 pages :
_billustrations ;
_c23 cm.
500 _aIncludes index.
650 0 _aMarketing
_xManagement.
_921063
852 _aAyesha Abed Library
_cGeneral Stacks
942 _2ddc
_cBK