000 01152nam a2200265 a 4500
999 _c200
_d200
001 13185
003 BD-DhAAL
008 090415s2005 caua b 001 0 eng d
010 _a 2004016438
020 _a8178295059(India)
040 _aDLC
_cDLC
_dDLC
_dBD-DhAAL
082 0 0 _a658.818
_222
100 1 _aMentzer, John T.
_941442
245 1 0 _aSales forecasting management :
_ba demand management approach /
_cJohn T. Mentzer, Mark A. Moon.
250 _aSecond edition
260 _aThousand Oaks, Calif. ;
_aNew Delhi:
_bSage Publications,
_cc2005.
300 _axv, 347 pages :
_billustrations ;
_c23 cm.
504 _aIncludes bibliographical references (pages 331-335) and index.
505 0 _aSales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
650 0 _aSales forecasting
_xManagement.
_941443
650 0 _aMarketing research
_xManagement.
_941444
700 1 _aMoon, Mark A.,
_d1955-
_941445
852 _aAyesha Abed Library
_cGeneral Stacks
942 _2ddc
_cBK