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| 999 |
_c202 _d202 |
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| 001 | 12782 | ||
| 003 | BD-DhAAL | ||
| 008 | 090415s1996 ilua b 001 0 eng d | ||
| 010 | _a 92031792 | ||
| 020 | _a0256139911 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
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| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aPerreault, William D. _941446 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr,E. Jerome McCarthy. |
| 250 | _aTwelve edition | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1993. |
||
| 300 |
_av, 763, 15, 14 psgrd : _bcolor illustrations ; _c27 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (pages 723-760) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _941447 |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _941448 |
|
| 650 | 0 |
_aExport marketing _xManagement. _941449 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _941450 |
|
| 852 |
_aAyesha Abed Library _cGeneral Stacks |
||
| 942 |
_2ddc _cBK |
||