| 000 | 00852nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 13276402 | ||
| 003 | BD-DhAAL | ||
| 005 | 20251118124057.0 | ||
| 008 | 090619s2004 caua b 001 0 eng d | ||
| 010 | _a 2003016016 | ||
| 020 | _a8178293706 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- _959850 |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cby Gerard J. Tellis. |
| 260 |
_aThousand Oaks, Calif. ; _aNew Delhi: _bSage Publications; _bResponse Books, _cc2004. |
||
| 300 |
_a203 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aConsumers _xAttitudes. _959851 |
|
| 852 | 4 |
_aAyesha Abed Library _jGeneral Shelf. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c2066 _d2066 |
||