000			01597nam a2200253 a 4500
001			14581335
008			090629s2006 nyua b 001 0 eng d
010			_a 2006284078
040			_aOMB _cOMB _dBAKER _dDLC
020			_a0195678435
082	0	0	_a659.1 _222
100	1		_aJethwaney, Jaishri N.
245	1	0	_aAdvertising management / _cJaishri Jethwaney, Shruti Jain.
260			_aNew Delhi, New York : _bOxford University Press, _c2006
300			_axii, 716 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
650		0	_aAdvertising _xManagement.
650		0	_aAdvertising _zIndia.
700	1		_aJain, Shruti.
999			_c2067 _d2067
952			_w2009-07-07 _p3010016414 _r2009-07-07 _40 _00 _bBRACUL _10 _o659.1 JET _d2009-07-07 _t1 _70 _cGEN _2ddc _yBK _aBRACUL