| 000 | 01088nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2560903 | ||
| 008 | 090629s1996 njua b 001 0 eng d | ||
| 010 | _a 95025901 | ||
| 020 | _a8120312198 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aBatra, Rajeev. | |
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J.; _aNew Delhi : _bPrentice Hall, _cc1996. |
||
| 300 |
_axiii, 754 p. : _bill. ; _c25 cm. |
||
| 500 | _aAaker's name appears first on 4th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement |
|
| 700 | 1 |
_aMyers, John G., _d1933- |
|
| 700 | 1 | _aAaker, David A. | |
| 999 |
_c2069 _d2069 |
||
| 952 |
_w2009-07-07 _p3010011653 _r2009-07-07 _40 _00 _bBRACUL _10 _o659.1 BAT _d2009-07-07 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||
| 952 |
_p3010012016 _40 _00 _bBRACUL _10 _o659.1 BAT _d2011-01-22 _t2 _70 _cGEN _2ddc _yBK _aBRACUL |
||