| 000 | 01286nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 18988 | ||
| 003 | BD-DhAAL | ||
| 008 | 090812s1998 caua b 001 0 eng d | ||
| 010 | _a\\\98008876 | ||
| 020 | _a0761914536 (acid-free paper) | ||
| 020 | _a0761914544 (pbk. : acid-free paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 082 | 0 | 0 |
_a302.2301 _223 |
| 100 | 1 |
_aBerger, Arthur Asa, _d1933- _954777 |
|
| 245 | 1 | 0 |
_aMedia analysis techniques / _cArthur Asa Berger. |
| 250 | _aSecond edition. | ||
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc1998. |
||
| 300 |
_axix, 220 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (pages 209-211) and index. | ||
| 505 | 0 | _aSemiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Murderers on the Orient Express -- Seven points on the game of football -- The maiden with the snake -- All-news radio and the American bourgeoisie -- Simulations, activities, games & exercises -- Epilogue: schmoos and analysis -- References -- Name index -- Subject index -- About the author. | |
| 650 | 0 |
_aMass media _xMethodology. _954778 |
|
| 650 | 0 |
_aMass media criticism. _954779 |
|
| 852 | 4 |
_aAyesha Abed Library _cGeneral Stacks |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3203 _d3203 |
||