000			01524nam a22003374a 4500
001			28640
003			BD-DhAAL
005			20150908020004.0
008			141209s2013 ii ab b 001 0 eng
010			_a 2011007808
020			_a9789332511170
020			_a0273752014 (pbk.)
020			_a9780273752011 (pbk.)
035			_a(OCoLC)ocn704121225
040			_aDLC _cDLC _dYDX _dYDXCP _dCDX _dBWK _dUKMGB _dXVF _dBWX _dDLC _dBD-DhAAL
042			_apcc
050	0	0	_aHF5548.32 _b.C472 2011
082	0	0	_a658.8/72 _222
100	1		_aChaffey, Dave, _d1963- _96759
245	1	0	_aE-business & e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey.
246	3		_aE-business and e-commerce management
250			_a5th ed.
260			_aNew Delhi ; _aHarlow, England ; _aNew York : _bPearson/Financial Times Prentice Hall ; _bDorling Kindersley (India) Pvt. Ltd., _c2013.
300			_axxxi, 733 p. : _bcol. ill., col. map ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
650		0	_aElectronic commerce. _96760
650		0	_aBusiness enterprises _xComputer networks. _96761
942			_2ddc _cBK _01
999			_c33281 _d33281