000			01803nam a2200397 a 4500
001			4557
003			BD-DhAAL
005			20150302093746.0
008			150302c19971996nyua b 001 0 eng d
010			_a 93023615
020			_a0385485662 (pbk.) : _c$15.95
040			_aFEM _cFEM _dECL _dNIC _dBD-DhAAL
050		4	_aHF5415.127 _b.P47 1997
082	0	4	_a658.812 _220
100	1		_aPeppers, Don. _98892
245	1	4	_aThe one to one future : _bbuilding relationships one customer at a time / _cDon Peppers and Martha Rogers.
246	3	0	_aBuilding relationships one customer at a time
250			_a1st Currency pbk. ed.
260			_aNew York : _bCurrency Doubleday, _c1997, c1996.
300			_axxxii, 429 p. : _bill. ; _c19 cm.
500			_a"A Currency paperback"--T.p. verso.
500			_aOriginally published by Currency Doubleday in 1993.
504			_aIncludes bibliographical references (p. [382]-418) and index.
505	0		_aBack from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.
650		0	_aMarket segmentation. _98893
650		0	_aSales promotion. _98894
650		0	_aConsumers' preferences. _98895
650		0	_aCustomer relations. _98896
650		7	_aConsumers' preferences _2fast _98897
650		7	_aCustomer relations _2fast _98898
650		7	_aMarket segmentation _2fast _98899
650		7	_aSales promotion _2fast _98900
700	1		_aRogers, Martha, _d1952- _98901
942			_2ddc _cBK
999			_c33835 _d33835