000 00794nam a2200265 a 4500
001 2988
003 BD-DhAAL
005 20150312100848.0
008 150312s1997 ilua b 001 0 eng
010 _a 96011275
020 _a0256187789
040 _aDLC
_cDLC
_dDLC
_dBD-DhAAL
050 0 0 _aHF5415.153
_b.C72 1997
082 0 0 _a658.5/75
_220
100 1 _aCrawford, C. Merle
_q(Charles Merle),
_d1924-
_99453
245 1 0 _aNew products management /
_cC. Merle Crawford.
250 _a5th ed.
260 _aChicago :
_bIrwin,
_cc1997.
300 _axxix, 508 p. :
_bill. ;
_c25 cm.
490 _aThe Irwin series in marketing
504 _aIncludes bibliographical references (p. 453-455) and index.
650 0 _aNew products
_xManagement.
_98880
942 _2ddc
_cBK
999 _c33987
_d33987