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| 008 | 150314s1997 nyua b 001 0 eng | ||
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_aHF5415.13 _b.G84 1997 |
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_a658.8 _220 |
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_aGuiltinan, Joseph P. _99351 |
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| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Companies, _cc1997. |
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| 300 |
_axvi, 463 p. : _bill. ; _c24 cm. |
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| 440 | 0 |
_aMcGraw-Hill series in marketing _99571 |
|
| 504 | _aIncludes bibliographical references (p. 443-446) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _99293 |
|
| 700 | 1 |
_aPaul, Gordon W. _99352 |
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| 700 | 1 |
_aMadden, Thomas J. _99572 |
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| 942 |
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