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| 001 | 4543 | ||
| 003 | BD-DhAAL | ||
| 005 | 20150315115948.0 | ||
| 008 | 150315s1991 nyua b 001 0 eng | ||
| 010 | _a 91010380 | ||
| 020 | _a0029001013 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
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| 050 | 0 | 0 |
_aHD69.B7 _bA22 1991 |
| 082 | 0 | 0 |
_a658.8/27 _220 |
| 100 | 1 |
_aAaker, David A. _99676 |
|
| 245 | 1 | 0 |
_aManaging brand equity : _bcapitalizing on the value of a brand name / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press ; _aToronto : _bMaxwell Macmillan Canada ; _aNew York : _bMaxwell Macmillan International, _cc1991. |
||
| 300 |
_axiii, 299 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 277-287) and index. | ||
| 650 | 0 |
_aBrand name products _xValuation _zUnited States _xManagement. _99677 |
|
| 650 | 0 |
_aIntangible property _xValuation _zUnited States _xManagement. _99678 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c34049 _d34049 |
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