000			01595nam a2200289 a 4500
001			7603
003			BD-DhAAL
005			20150324111038.0
008			150324s2007 njua 001 0 eng
010			_a 2007009240
020			_a9780470125427 (cloth)
020			_a047012542X (cloth)
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dDLC _dBD-DhAAL
050	0	0	_aHF5415.126 _b.L47 2007
082	0	0	_a658.8/72 _222
100	1		_aLeSueur, Jeff, _d1956- _910084
245	1	0	_aMarketing automation : _bpractical steps to more effective direct marketing / _cJeff LeSueur.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2007.
300			_axiii, 346 p. : _bill. ; _c24 cm.
490			_aWiley and SAS business series
500			_aIncludes index.
505	0		_aProfit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
650		0	_aDirect marketing. _910085
650		0	_aMarketing _xData processing. _910086
942			_2ddc _cBK
999			_c34150 _d34150