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040 _aOPosmS
_beng
_cOPosmS
_dInU
_dNST
_dDLC
_dNSDP
_dCaQQL
_dOCoLC
_dDLC
_dNLGGC
_dOCoLC
_dTULIB
_dOCoLC
_dBD-DhAAL
050 0 0 _aHF5410
_b.A67
082 0 4 _a658.8/005
_220
999 _c35152
_d35152
999 _c35152
210 0 _aAppl. basic mark.
222 0 _aApplications in basic marketing
245 0 0 _aApplications in basic marketing :
_bclippings from the popular business press /
_cWilliam D. Perreault, E. Jerome McCarthy
260 _aHomewood, IL :
_bIrwin,
_cc1990-
300 _av. 214 p. :
_bill. ;
_c26 cm.
310 _aAnnual
362 0 _a1990-
500 _aPublished: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
500 _aEditors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
504 _aIncludes bibliographical references.
520 _a"Clippings from the popular business press."
580 _aCompanion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
590 _aEarlier selection Decision based on 1990
590 _aTitle from title page.
650 0 _aMarketing
_vPeriodicals.
_913518
650 0 _aMarketing
_xManagement
_vPeriodicals.
_913519
650 4 _aMarketing
_xManagement
_vPeriodicals.
_913520
650 6 _aMarketing
_vPériodiques.
_913521
650 6 _aMarketing
_xCoupures de presse
_vPériodiques.
_913522
650 1 7 _aMarketing.
_2gtt
_913523
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_99548
700 1 _aPerreault, William D.
_99546
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tBasic marketing.
_913524
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tEssentials of marketing.
_913525
776 0 8 _iOnline version:
_tApplications in basic marketing
_w(OCoLC)748988109
942 _2ddc
_cBK