000 00768nam a2200253 a 4500
001 4513
003 BD-DhAAL
008 150825s2003 enka b 001 0 eng d
010 _a 2002111621
020 _a8178293323
020 _a0761947019 (pbk.)
020 _a0070474095
020 _a0761947000
040 _aDLC
_cDLC
_dDLC
_dBD-DhAAL
082 0 0 _a658.8
_221
100 1 _aParameswaran, M G.
_914063
245 1 0 _aUnderstanding the consumer /
_cM G Parameswaran.
260 _aLondon ;
_aThousand Oaks ;
_bNew Delhi :
_bSage Publications,
_bTata McGraw-Hill,
_cc2003.
300 _a234 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references (p. 188-197) and index.
650 0 _aConsumer behavior.
_910059
942 _2ddc
_cBK
999 _c35325
_d35325