000 02727nam a2200313 a 4500
001 5792
003 BD-DhAAL
005 20150907145531.0
008 150907r19981980nyua b 001 0 eng
020 _a0743260880
020 _a0684841487 (hardcover)
020 _a0684005778 (set)
040 _aDLC
_cDLC
_dUKM
_dOrLoB-B
_dBD-DhAAL
050 0 0 _aHD41
_b.P67 1998
082 0 0 _a658
_221
100 1 _aPorter, Michael E.,
_d1947-
_914440
245 1 0 _aCompetitive strategy :
_btechniques for analyzing industries and competitors : with a new introduction /
_cMichael E. Porter.
250 _a1st Free Press ed.
260 _aNew York :
_bFree Press,
_c1998.
300 _axxviii, 396 p. :
_bill. ;
_c24 cm.
500 _aOriginally published: New York : Free Press, c1980.
504 _aIncludes bibliographical references (p. 383-387) and index.
505 0 0 _gPt. I.
_tGeneral Analytical Techniques --
_gCh. 1.
_tThe Structural Analysis of Industries --
_gCh. 2.
_tGeneric Competitive Strategies --
_gCh. 3.
_tA Framework for Competitor Analysis --
_gCh. 4.
_tMarket Signals --
_gCh. 5.
_tCompetitive Moves --
_gCh. 6.
_tStrategy Toward Buyers and Suppliers --
_gCh. 7.
_tStructural Analysis Within Industries --
_gCh. 8.
_tIndustry Evolution --
_gPt. II.
_tGeneric Industry Environments --
_gCh. 9.
_tCompetitive Strategy in Fragmented Industries --
_gCh. 10.
_tCompetitive Strategy in Emerging Industries --
_gCh. 11.
_tThe Transition to Industry Maturity --
_gCh. 12.
_tCompetitive Strategy in Declining Industries --
_gCh. 13.
_tCompetition in Global Industries --
_gPt. III.
_tStrategic Decisions --
_gCh. 14.
_tThe Strategic Analysis of Vertical Integration --
_gCh. 15.
_tCapacity Expansion --
_gCh. 16.
_tEntry into New Businesses.
_gApp. A.
_tPortfolio Techniques in Competitor Analysis --
_gApp. B.
_tHow to Conduct an Industry Analysis.
520 1 _a"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided." "The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing."--BOOK JACKET.
650 0 _aCompetition.
_914441
650 0 _aIndustrial management.
_914442
942 _2ddc
_cBK
999 _c35457
_d35457