000			01589nam a2200325 a 4500
001			5335
003			BD-DhAAL
005			20150922113042.0
008			150922s2007 paua b 001 0 eng
010			_a 2006035073
020			_a8124203075
020			_a9780749448233
020			_a0749448237
040			_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dYBM _dDLC _dBD-DhAAL
050	0	0	_aHD59 _b.G683 2007
082	0	0	_a659.2 _222
100	1		_aGreen, Andy, _d1958- _915002
245	1	0	_aCreativity in public relations / _cAndy Green.
250			_a1st ed.
260			_aPhiladelphia : _aNew Delhi : _bKogan Page, _c2003.
300			_axii, 200 p. : _bill. ; _c24 cm.
490			_aPR in practice series
504			_aIncludes bibliographical references and index.
505	0		_aA definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
650		0	_aPublic relations. _92908
650		0	_aCreative thinking. _912169
650		0	_aCreative ability in business. _915003
942			_2ddc _cBK
999			_c35650 _d35650