| 000 | 00970nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 30053 | ||
| 003 | BD-DhAAL | ||
| 005 | 20151012095038.0 | ||
| 008 | 151012r20112005ii a b 001 0 eng d | ||
| 010 | _a 2009039009 | ||
| 020 | _a9780070601581 | ||
| 020 | _a0070601585 | ||
| 035 | _a(OCoLC)ocn320803664 | ||
| 040 |
_aDLC _cDLC _dYDX _dCDX _dDLC _dBD-DhAAL _dBD-DhAAL |
||
| 082 | 0 | 0 |
_a658.8342 _222 |
| 100 | 1 |
_aPeter, J. Paul. _99448 |
|
| 245 | 1 | 0 |
_aConsumer behavior & marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill education, _cc2005 [6th reprinted 2011]. |
||
| 300 |
_axvi, 579 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aConsumer behavior. _915334 |
|
| 650 | 0 |
_aMarketing. _915335 |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _915336 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c35767 _d35767 |
||