000			01613nam a22002894a 4500
001			30747
003			BD-DhAAL
005			20151228200129.0
008			151228s2011 nyua b 001 0 eng
010			_a 2010052537
020			_a9780071763745 (alk. paper)
040			_aDLC _cDLC _dBD-DhAAL
050	0	0	_aHG4026 _b.D54 2011
082	0	0	_a659.2 _222
100	1		_aDiermeier, Daniel. _915663
245	1	0	_aReputation rules : _bstrategies for building your company's most valuable asset / _cby Daniel Diermeier.
250			_a1st ed.
260			_aNew York : _bMcGraw-Hill, _cc2011.
300			_axviii, 295 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 253-290) and index.
505	0		_aThomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
526			_aCED
650		0	_aCorporations _xFinance. _915664
650		0	_aRisk management. _915665
942			_2ddc _cBK
999			_c35884 _d35884