| 000 | 01392nam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 30050 | ||
| 003 | BD-DhAAL | ||
| 005 | 20151025122057.0 | ||
| 008 | 151025r20102006ii a b 001 0 eng | ||
| 010 | _a 2004061068 | ||
| 020 | _a9780070682603 | ||
| 020 | _a0072966343 (alk. paper) | ||
| 020 | _a0070682607 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2006 |
| 082 | 0 | 0 |
_a658.802 _222 |
| 100 | 1 |
_aCravens, David W. _915707 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. ; _aNew Delhi : _bMcGraw-Hill ; _bTata McGraw Hill Education, _cc2006 [reprinted 2010] |
||
| 300 |
_axvii, 726 p. : _bill. ; _c26 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. _913662 |
|
| 650 | 0 |
_aMarketing _xManagement. _915708 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _915709 |
|
| 700 | 1 |
_aPiercy, Nigel. _915710 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c35902 _d35902 |
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