| 000 | 00732nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 30056 | ||
| 003 | BD-DhAAL | ||
| 005 | 20151025130140.0 | ||
| 008 | 151025r2012201 ii a b 001 0 eng | ||
| 020 | _a9788131517383 | ||
| 020 | _a8131517381 | ||
| 040 |
_aBD-DhAAL _cBD-DhAAL |
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| 082 | 0 | 4 |
_223 _a659.1 |
| 245 | 0 | 0 |
_aAdvertising and promotions : _ban integrated brand approach / _cRichard Semenik ... [et al.]. |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi : _bCengage Learning, _cc2012 [reprinted 2012] |
||
| 300 |
_axli, 710 p. : _bill., ; _c28 cm. |
||
| 504 | _6Includes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _915730 |
|
| 700 | 1 |
_aSemenik, Richard J. _915731 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c35908 _d35908 |
||