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| 005 | 20151029133330.0 | ||
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_aGregory, James R. _915806 |
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_aBranding across borders : _ba guide to global brand marketing / _cJames R. Gregory with Jack G. Wiechmann. |
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_aChicago, Ill. : _bMcGraw-Hill, _cc2002. |
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| 300 |
_axxiv, 232 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 213-214) and index. | ||
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_aBranding (Marketing) _915807 |
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_aWiechmann, Jack G. _915808 |
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