| 000 | 01387nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 30750 | ||
| 003 | BD-DhAAL | ||
| 005 | 20151228192536.0 | ||
| 008 | 151228s2011 nyua b 001 0 eng | ||
| 010 | _a 2011011230 | ||
| 020 | _a9780465025787 (pbk. : alk. paper) | ||
| 020 | _a0465025781 (pbk. : alk. paper) | ||
| 020 | _a9780465025848 (ebook : alk. paper) | ||
| 020 | _a0465025846 (ebook : alk. paper) | ||
| 035 | _a(OCoLC)ocn687675731 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dDEBBG _dBDX _dORX _dDLC _dBD-DhAAL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.C65 2011 |
| 082 | 0 | 0 |
_a658.575 _222 |
| 100 | 1 |
_aCooper, Robert G. _q(Robert Gravlin), _d1943- _917008 |
|
| 245 | 1 | 0 |
_aWinning at new products : _bcreating value through innovation / _cRobert G. Cooper. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bBasic Books, _cc2011. |
||
| 300 |
_axv, 391 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover. | ||
| 526 | _aCED | ||
| 650 | 0 |
_aNew products. _917009 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c36458 _d36458 |
||