000			02032nam a2200337 i 4500
001			31032
003			BD-DhAAL
005			20160412114406.0
008			160412s2016 mau b 001 0 eng
010			_a 2014035224
020			_a1292092483
020			_a9781292092485
020			_a9780133795028 (alk. paper)
020			_a0133795020 (alk. paper)
040			_aDLC _beng _cDLC _erda _dBD-DhAAL
050	0	0	_aHF5415 _b.K636 2015
082	0	0	_a658.8 _223
999			_c36730 _d36730
999			_c36730
100	1		_aKotler, Philip. _919084
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
250			_aSixteenth edition.
264		1	_aBoston : _bPearson, _c2016
300			_axxiv, 708 pages ; _c29 cm
504			_aIncludes bibliographical references and index.
505	0		_aMarketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
526			_aBBS
650		0	_aMarketing. _919085
700	1		_aArmstrong, Gary _q(Gary M.) _919086
942			_2ddc _cBK