000			01371nam a2200289 a 4500
999			_c37084 _d37084
001			31160
003			BD-DhAAL
005			20211128155526.0
008			160626s2015 maua 000 0 eng
010			_a 2013038389
020			_a9780133450897
020			_a9789332557468
020			_a0133450899
040			_aDLC _beng _cDLC _erda _dDLC _dBD-DhAAL
050	0	0	_aHF5415.32 _b.S6 2015
082	0	0	_a658.8342 _223
100	1		_aSolomon, Michael R. _919728
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon, Saint Joseph's University.
250			_aEleventh Edition.
264		1	_aChennai ; _aDelhi : _bPearson, _c2016
300			_axxii, 582 pages : _billustrations ; _c29 cm
504			_aIncludes bibliographical references and indexes.
505	0		_aBuying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
650		0	_aConsumer behavior. _919729
650		0	_aBusiness & finance. _943225
942			_2ddc _cBK