| 000 | 01230nam a22003374a 4500 | ||
|---|---|---|---|
| 999 |
_c37867 _d37867 |
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| 001 | 31377 | ||
| 003 | BD-DhAAL | ||
| 005 | 20211128155752.0 | ||
| 008 | 161024s2013 nyua b 001 0 eng | ||
| 010 | _a 2011051073 | ||
| 020 | _a9781259026812 | ||
| 020 | _a1259026817 | ||
| 020 | _a9780078112058 (alk. paper) | ||
| 020 | _a0078112052 | ||
| 040 |
_aDLC _beng _cDLC _dYDXCP _dBTCTA _dC#P _dCDX _dDLC _dBD-DhAAL |
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| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2013 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aZeithaml, Valarie A. _920665 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axxxii, 642 p. : _bill. ; _c26 cm.cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _920666 |
|
| 650 | 0 |
_aCustomer services. _920667 |
|
| 650 | 0 |
_aMarketing. _920668 |
|
| 650 | 0 |
_aBusiness & finance. _943230 |
|
| 700 | 1 |
_aBitner, Mary Jo. _920669 |
|
| 700 | 1 |
_aGremler, Dwayne D. _920670 |
|
| 942 |
_2ddc _cBK |
||