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| 003 | BD-DhAAL | ||
| 005 | 20211129105636.0 | ||
| 008 | 190327t2018 nyua b 001 0 eng d | ||
| 010 | _a 2017005832 | ||
| 020 | _a9781138695443 (pbk) | ||
| 020 | _a9781138695436 (hbk) | ||
| 020 | _z9781315526812 (ebk) | ||
| 040 |
_aDLC _beng _erda _cDLC _dBD-DhAAL |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF6146.I58 _bJ87 2017 |
| 082 | 0 | 0 |
_a659.144 _223 |
| 100 | 1 |
_aJuska, Jerome M. _930789 |
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| 245 | 1 | 0 |
_aIntegrated marketing communication : _badvertising and promotion in a digital world / _cJerome M. Juska. |
| 260 |
_aNew York, NY : _bRoutledge, _cc2018 |
||
| 263 | _a1708 | ||
| 300 |
_axix, 230 pages : _billustrations ; _c23 cm |
||
| 505 | 0 | _aWhat is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. | |
| 526 | _aBBS | ||
| 650 | 0 |
_aInternet advertising. _930790 |
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| 650 | 0 |
_aInternet marketing. _930791 |
|
| 650 | 0 |
_aBusiness & finance. _943329 |
|
| 852 |
_aAyesha Abed Library _cGeneral Stacks |
||
| 942 |
_2ddc _cBK |
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