| 000 | 01614nam a22003738i 4500 | ||
|---|---|---|---|
| 999 |
_c40570 _d40570 |
||
| 001 | 34434 | ||
| 003 | BD-DhAAL | ||
| 005 | 20190328144548.0 | ||
| 008 | 190328t2019 nyua b 001 0 eng | ||
| 010 | _a 2018000432 | ||
| 020 | _a9781138202344 (pbk.) | ||
| 020 | _a9781138202337 (hardback) | ||
| 020 | _z9781315474175 (ebook) | ||
| 040 |
_aDLC _beng _erda _cDLC _dBD-DhAAL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.D867 2018 |
| 082 | 0 | 0 |
_a658.84 _223 |
| 100 | 1 |
_aDurand, Aurélia _930795 |
|
| 245 | 1 | 0 |
_aMarketing and globalization / _cAurélia Durand. |
| 260 |
_aNew York : _bRoutledge, _cc2019 |
||
| 263 | _a1806 | ||
| 300 |
_axxiii, 571 pages : _billustrations ; _c23 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aGlobalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing. | |
| 526 | _aAAL | ||
| 650 | 0 |
_aMarketing. _930796 |
|
| 650 | 0 |
_aMarketing _xTechnological innovations. _930797 |
|
| 650 | 0 |
_aInternet marketing. _930798 |
|
| 650 | 0 |
_aGlobalization _xEconomic aspects. _930799 |
|
| 852 |
_aAyesha Abed Library _cGeneral Stacks |
||
| 942 |
_2ddc _cBK |
||