000			01891nam a22003618i 4500
999			_c40619 _d40619
001			34423
003			BD-DhAAL
005			20211129110245.0
008			190327t2018 nyua b 001 0 eng d
010			_a 2017016297
020			_a9781138190689 (pbk)
020			_a9781138190672 (hbk)
020			_z9781315640914 (ebk)
040			_aDLC _beng _erda _cDLC _dBD-DhAAL
042			_apcc
050	0	0	_aHF5415.1265 _bS658 2017
082	0	0	_a658.8340285 _223
100	1		_aSponder, Marshall _930694
245	1	0	_aDigital analytics for marketing / _cMarshall Sponder & Gohar F. Khan.
250			_aFirst Edition.
260			_aNew York : _bRoutledge, Taylor & Francis Group, _cc2018
263			_a1709
300			_axxv, 389 pages : _billustrations ; _c26 cm.
505	0		_aPreface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
526			_aBBS
650		0	_aInternet marketing. _930695
650		0	_aSocial media. _930696
650		0	_aBusiness & finance. _943339
700	1		_aKhan, Gohar F. _930697
852			_aAyesha Abed Library _cGeneral Stacks
942			_2ddc _cBK