| 000 | 01182nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 34652 | ||
| 003 | BD-DhAAL | ||
| 005 | 20251102112510.0 | ||
| 008 | 190514t20132015maua b 001 0 eng | ||
| 010 | _a 2012024141 | ||
| 020 | _a9780132664257 (hbk.) | ||
| 020 | _a9789332542204 | ||
| 040 |
_aDLC _cDLC _dBD-DhAAL |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.827 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _931595 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob |
| 250 | _aFourth edition. | ||
| 260 |
_aBoston ; _aIndia : _bPearson India Education Services Pvt. Ltd, _cc2015 [second Impression 2016]. |
||
| 300 |
_axxix, 586 pages : _bcolor illustrations ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBS | ||
| 650 | 0 |
_aBrand name products _xManagement. _931596 |
|
| 650 | 0 |
_aBusiness & finance. _943344 |
|
| 852 |
_aAyesha Abed Library _cGeneral Stacks |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c40757 _d40757 |
||