000 nam a22 7a 4500
999 _c42241
_d42241
001 37107
003 BD-DhAAL
005 20210131111948.0
008 200223t2009 enka b 001 0 eng d
020 _a9780007256532
040 _aBD-DhAAL
082 0 0 _a153.83
_222
100 1 _aAriely, Dan.
_939471
245 1 0 _aPredictably irrational :
_bthe hidden forces that shape our decisions /
_cDan Ariely.
250 _aRevised and expanded edition.
260 _aLondon :
_bHarperCollins,
_cc2009.
300 _axxxii, 353 pages :
_billustrations ;
_c23 cm.
504 _aIncludes bibliographical references (pages [341]-353) and index.
505 0 _a1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
520 _aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
526 _aBIGD
650 0 _aDecision making.
_939472
650 0 _aEconomics
_xPsychological aspects.
_939473
650 0 _aConsumer behavior.
_939474
650 7 _aDecision making.
_2sears
_939472
650 7 _aThought and thinking.
_2sears
_939475
650 7 _aReasoning.
_2sears
_939476
650 7 _aEconomics
_xPsychological aspects.
_2sears
_939473
650 7 _aConsumers.
_2sears
_939477
852 _aBRAC Institute of Governance and Development
_cGeneral Stacks
942 _2ddc
_cBK