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020 _a9781944659004 (hardcover)
020 _a9781944659011 (pbk.)
020 _a9789332587687
040 _aBD-DhAAL
042 _apcc
050 0 0 _aHF5415.13
_b.L5883 2016
082 0 0 _a658.8
_223
100 1 _aLovelock, Christopher H.,
_eauthor.
_940599
245 1 0 _aServices marketing :
_bpeople, technology, strategy /
_cJochen Wirtz, Christopher Lovelock.
250 _aEighth edition.
263 _a1603
264 1 _aIndia :
_bPearson India Education Services,
_cc2018
300 _a1 online resource
500 _aIndian Subcontinent Adaption
500 _aIncludes index.
500 _a<strong>Off-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password)
500 _a<strong>On-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password)
506 _aElectronic access restricted to authorized BRAC University faculty, staff and students
538 _aMode of access: Internet
650 0 _aMarketing
_xManagement.
_940600
650 0 _aProfessions
_xMarketing.
_940601
650 0 _aService industries
_xMarketing.
_940602
650 0 _aCustomer services
_xMarketing.
_940603
655 _aElectronic books
_2Library of Congress
_940606
700 1 _aWirtz, Jochen,
_eauthor.
_940604
776 0 8 _iOnline version:
_aLovelock, Christopher H., author.
_tServices marketing
_bEighth edition.
_dNew Jersey : World Scientific, [2016]
_z9781944659028
_w(DLC) 2016004004
852 _aAyesha Abed Library
856 _zFull text available on Pearson Online
_uhttp://elibrary.in.pearson.com
942 _2ddc
_cEBK