000			02107nam a2200397 i 4500
001			41884
003			BD-DhAAL
005			20231214131727.0
008			231015t2022 nyua j b 001 0 eng
010			_a 2019044779
020			_a9789354600807
020			_a9354600808
020			_a9781260796452
040			_aDLC _beng _erda _cDLC _dDLC _dBD-DhAAL
042			_apcc
050	0	0	_aHF5823 _b.B387 2020
082	0	0	_a659.1 _223
100	1		_aBelch, George E. _q(George Edward), _d1951- _eauthor. _955720
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch and Keyoor Purani.
250			_aTwelfth edition.
260			_aNew York : _bMcGraw-Hill Education, _c2021.
300			_axxxi, 740 pages (G1- S12) ; _bcolor illustrations : _c29 cm.
500			_aRevised edition of the authors' Advertising and promotion, [2018]
500			_aIncludes bibliographical references and index.
520			_a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
521			_aAges 18+ _bMcGraw-Hill Education
526			_aBBS
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing. _955721
700	1		_aBelch, Michael A., _eauthor. _955722
700	1		_aPurani, Keyoor. _955723
852			_aAyesha Abed Library _cGeneral Stacks
942			_2ddc _cBK
999			_c46210 _d46210