000			01340nam a2200265 a 4500
001			0017479
003			BD-DhAAL
008			091028s2006 caua b 001 0 eng d
010			_a 2005022466
020			_a141291633X (cloth)
020			_a1412916348 (pbk.)
040			_aDLC _cDLC _dDLC _dBD-DhAAL
082	0	0	_a361.00688 _222
100	1		_aAndreasen, Alan R., _d1934- _958479
245	1	0	_aSocial marketing in the 21st century / _cAlan R. Andreasen.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006.
300			_axi, 264 p. : _bill. ; _c24 cm
504			_aIncludes bibliographical references (p. 237-252) and index.
505	0		_aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
526			_aJPGSPH
650		0	_aSocial marketing. _958480
852	4		_aAyesha Abed Library _cGeneral Stacks
942			_2ddc _cBK
999			_c4944 _d4944