000			01549nam a2200313 a 4500
001			14957705
003			BD-DhAAL
005			20250713124421.0
008			091115s2007 ii a b 001 0 eng d
010			_a\\2007032916
020			_a9780761935889 (pbk)
020			_a9788178297491 (India pbk)
040			_aDLC _cDLC _dDLC _dBD-DhAAL
082	0	0	_a658.800954/091734 _222
100	1		_aVelayudhan, Sanal Kumar, _d1955- _958723
245	1	0	_aRural marketing : _btargeting the non-urban consumer / _cSanal Kumar Velayudhan.
250			_aSecond edition.
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bSage, _c2007.
300			_a249 pages : _billustrations ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aRural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
650		0	_aMarketing _zIndia. _958724
650		0	_aConsumer behavior _zIndia. _958725
651		0	_aIndia _xRural conditions.
852	4		_aAyesha Abed Library _jGeneral shelf
942			_2ddc _cBK
999			_c5513 _d5513