| 000 | 00882nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 2709484 | ||
| 008 | 100116s1971 nyua b 001 0 eng d | ||
| 010 | _a 76137657 | ||
| 020 | _a0030791057 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aRobertson, Thomas S. | |
| 245 | 1 | 0 |
_aInnovative behavior and communication / _cThomas S. Robertson. |
| 260 |
_aNew York : _bHolt, Rinehart and Winston, _c1971 |
||
| 300 |
_axiv, 331 p. : _billus. ; _c24 cm. |
||
| 490 | 0 | _aEditors' series in marketing | |
| 504 | _aBibliography: (p. 295-320) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aDiffusion of innovations. | |
| 650 | 0 | _aNew products. | |
| 999 |
_c7025 _d7025 |
||
| 952 |
_p3010003339 _40 _00 _bBRACUL _10 _o658.8 ROB 1971 _d2010-01-17 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||