| 000 | 00781nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 12720717 | ||
| 008 | 090518r2003 njua b 001 0 eng d | ||
| 010 | _a 2002025164 | ||
| 020 | _a8120323092 | ||
| 020 | _a0130411507 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8/27 _221 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. _aNew Delhi : _bPrentice Hall _cc2003. |
||
| 300 |
_axxvii, 788 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 942 | 0 | 0 | _07 |
| 999 |
_c800 _d800 |
||