000			02011nam a2200289 a 4500
999			_c957 _d957
001			14445604
008			090616s2007 mau 000 0 eng d
010			_a 2006022680
020			_a9780763738914
020			_a0763738913
040			_aDNLM/DLC _cDLC _dDLC
082	0	0	_a362.1068/8 _222
100	1		_aSiegel, Michael, _cM.D. _926493
245	1	0	_aMarketing public health : _bstrategies to promote social change / _cMichael Siegel and Lynne Doner.
250			_a2nd edition
260			_aSudbury, Mass. : _bJones and Bartlett Publishers, _cc2007.
300			_axx,608 pages : _billustration ; _c23cm.
505	0		_aEmerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs --Overview of common theories and marketing research methods.
650		0	_aPublic health _xMarketing. _926494
650	1	2	_aPublic Health. _926495
650	2	2	_aMarketing of Health Services. _926496
650	2	2	_aSocial Change. _926497
700	1		_aDoner, Lynne. _926498
942			_2ddc _cBK