Showing 1 - 6 results of 6 for search 'Aaker, David A.', query time: 0.02s Refine Results
  1. 1
    Strategic marketing management /
    by Aaker, David A.
    Published 2005
    Includes index.
    Book
  2. 2
    Strategic market management /
    by Aaker, David A.
    Published 2005
    Includes index.
    Book
  3. 3
    Managing brand equity : capitalizing on the value of a brand name /
    by Aaker, David A.
    Published 1991
    Book
  4. 4
    Essentials of marketing research /
    by Kumar, V., 1957-
    Published 2002
    Other Authors: “…Aaker, David A.…”
    Book
  5. 5
    Advertising management /
    by Batra, Rajeev
    Published 1996
    Aaker's name appears first on 4th ed.
    Other Authors: “…Aaker, David A.…”
    Book
  6. 6
    Advertising management /
    by Batra, Rajeev
    Published 2006
    Aaker's name appears first on 4th ed.
    Other Authors: “…Aaker, David A.…”
    Book
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