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  1. 1
    Advertising and promotion : an integrated marketing communications perspective /
    por Belch, George E. (George Edward), 1951-, Belch, Michael A.
    Publicado em 2021
    Revised edition of the authors' Advertising and promotion, [2018]
    Includes bibliographical references and index.
    Livro
  2. 2
    Advertising and promotion : an integrated marketing communications perspective /
    Outros Autores: “…Belch, Michael A.…”
    Livro
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